By the time Jim King reached 50 years old, he already felt “old, overweight, and less than.” A former powerlifting champion, Jim stopped lifting around 40 years old but continued to eat as if he was training, which caused the weight to pile on. In addition, Jim’s doctors were telling him that he needed to change his lifestyle and improve his health.

Taking on the Challenge

cyclingJim’s wife and past IsaBody Challenge® Honorable Mention Lori King introduced him to Isagenix products. Jim started taking the products, specifically the 30-Day System, and noticed a change in his weight and his energy. After losing a few pounds, his motivation and drive returned, and he knew he needed to continue with Isagenix.

Next, he joined the IsaBody Challenge and immediately got to work. He viewed his first Challenge as a type of awakening, and with each Challenge afterward, he set specific goals. With his most recent Challenge, Jim wanted to build lean muscle, so he increased his IsaPro® Shakes and also included the Bedtime Belly Buster as part of his Isagenix nutrition. He enhanced his workouts by including a lot of exercises such as pullups, pushups, and core work.

“This last Challenge, I decided it was time to bring it home,” he said.

Healthy, Happy Aging

And bring it home he did. Through over half a dozen Challenges, Jim successfully lost 40 pounds and 10 inches in his waist,* and at 65 years old, he is also becoming a great representative for healthy aging, recently joining Prime Time, the healthy aging movement launched last year. To maintain a positive mindset and stay on track with his fitness, Jim meditates for 15 minutes every morning, reads books by inspirational teachers from history such as Buddha and Gandhi, and sets goals regularly.


“Isagenix helped sever the link between my age and my age value,” Jim said. “I am no longer measured by a calendar, the number of rotations around the sun, or a number associated with some paradigm of a progressive state of decline.”

Today, Jim measures his worth by how he feels, his energy level, and his success with reaching his goals and athletic accomplishments.

Pursuing Passion

Looking ahead, Jim will continue to train, ride his bike, and compete in cycling competitions. Jim and Lori run a training business, and he hopes to also build his Isagenix business by pursuing his passion to help people reach their full potential regarding health and athletics. 


“It is said that you are as old as you feel,” Jim said. “I am a young kid running through a beautiful summer meadow, experiencing the freedom of newly discovered physical abundance.”

*Results not typical. Weight loss, muscle gain, lifestyle, and other results depicted here reflect exceptional individual experiences of Isagenix Customers and should not be construed as typical or average. Results vary with individual effort, body composition, eating patterns, time, exercise, and other factors, such as genetic and physiological makeup. In a two-phase study performed from 2015-2016 by Skidmore College in New York, researchers evaluated use of Isagenix products for weight loss. As part of the weight-loss phase, the participants took part in a calorie-controlled regimen of Shake Days and one Cleanse Day per week and lost an average of 24 pounds after 12 weeks. View the study results.