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Introducing Vitamers

There’s a place for compromise — just not here. Not where you get the nutrition you need to fuel your day. Think all nutritional products are the same? Think again. Everything from how your daily supplement is sourced to how it’s processed impacts the overall quality. And all too often, we end up making compromises. But not anymore, and not with vitamers.

What’s a Vitamer?

Nutritional integrity without compromises. New food processing technology means we can harness and stabilize naturally occurring vitamins in ways we never could before. Until recently, we could only isolate and process a fraction of the vitamers within a vitamin. Now, we’re able to do more.

Here’s how it works: A handful of spinach gives us great vitamin and vitamer diversity (see full jar). But when we consume synthesized vitamins (yellow circles), we miss out on the vitamers that are more difficult to process (blue, purple, and green circles).

We need those vitamers for complete nutrition. They fill in the gaps of specific vitamin intake, much like sand or small pebbles fill in the gaps between large rocks in a jar. So how do we get both? Convenient nutrition PLUS vitamer diversity? We’ve got an idea.

Whole Blend. It’s our solution for convenient, complete nutrition.

Time to stop compromising. We’ve got more vitamer info on the way, no handful of spinach required.